InThe BrandwagonbyJosie Klakstrom·Nov 25, 2025You’ve Been Laid Off… Now What?Brand Yourself Before You Do Anything Else
InILLUMINATIONbyJosie Klakstrom·Jul 22, 2025Using Death As a Status SymbolWhen Grief Becomes a PerformanceA response icon2A response icon2
InThe BrandwagonbyJosie Klakstrom·Jul 21, 2025Turning Viral Moments into Brand Momentum: The Astronomer StoryIt started with a song.
InThe BrandwagonbyJosie Klakstrom·Jul 7, 2025How Grey Goose Tricked Us All With Genius BrandingThe sleek packaging and French flair turned an average spirit into a status symbol
InThe BrandwagonbyJosie Klakstrom·Jun 28, 2025Building a Brand, Brick by BrickHow LEGO Became the World’s Most Powerful Toy Brand Through Imagination, Community, and Clever Marketing
InILLUMINATIONbyJosie Klakstrom·Jun 22, 2025Why Subscribing to Writers on Medium Matters More Than You ThinkIt’s not just about the statsA response icon1A response icon1
InILLUMINATIONbyJosie Klakstrom·Jun 21, 2025The Strange Case of American BreadAnd why does it taste… odd?A response icon1A response icon1
InThe BrandwagonbyJosie Klakstrom·Jun 16, 2025Branding in the Age of Cancel CultureWhat happens when reputation moves faster than strategy?A response icon1A response icon1
